Tuesday, March 4, 2014

Make Plans to Attend Pier 33's 2014 Spring Open House






Pier 33's 2014 Open House will be more fun than ever, with a unique line-up of treats, contests, games and great food - plus outstanding buys on all new boats in stock and arriving from Chaparral, Pursuit and Robalo and a great season-opening selection of pre-owned boats of all sizes.

Open House Hours:

Sat, March 15, 9 AM to 5 PM: Go Tropical!
Sun, March 16, Noon to 5 PM: Go Green!

Don't miss out on the fun. Renew summer friendships and get together with your very best boating friends to plan for the upcoming season. Meet with the Pier 33 staff to take advantage of on-site service specials and coordinate your upcoming spring launch.

  • Free refreshments throughout the day, both days.

  • Saturday, Go Tropical: Door prizes for the very best personal  Tropical Attire. Show us your Island wear and get in the mood for some warmer weather! Free pancake brunch from 10am to 1pm.

  • Sunday, Go Green: Get your Jig on. We'll treat you to a Holiday Luncheon with Corned Beef & Cabbage from Noon to 2pm -- you bring the Green. Door prizes for "Best Dressed Leprechaun". Plus, Live Entertainment!

  • New boat specials from Chaparral, Robalo & Pursuit.

  • Family Photos, Both Days. Pose with the St. Joseph Lighthouse!

  • Dock, service and storage specials.

  • Special boat show financing rates for new & used boats.

  • Pre-owned boats on display inside our showroom.

  • Sand Castle Contest - Saturday & Sunday. Kids' Prizes!


How many minnows? Concludes Sunday at 5pm.

Final entries are due by 5 PM! Check out our mini-minnow tank and guess the number of bait fish swimming inside. This one is great for the kids and the grand prize will be - just right for your younger boaters. Winner to be announced after the bait has been counted and released.

Plus, enter to Win a Free Open House Weekend Stay at The Boulevard Inn & Bistro in downtown St. Joseph. Winner to be Drawn at Random on Thursday March 13! Enter here: http://goo.gl/oXo9Jm

We can't wait to see you!






Monday, February 3, 2014

We're Getting Ready for the Grand Rapids Boat Show






Boat show season has kept us pretty busy. We’re now getting ready for our next show, the 68th Annual Grand Rapids Boat Show at Devos Place. It’s West Michigan’s premier boat show event. It’s the best place to see and buy boats, gear, and accessories. Plus many activities for you and the family to enjoy.

Show Hours

Wed, February 19 - 3pm to 9:30pm

Thur, February 20 - 3pm to 9:30pm

Fri, February 21 - 11am to 9:30pm

Sat, February 22 - 10am to 9pm

Sun, February 23 - 11am to 6pm

Pier 33 will be showcasing the newest and most popular boats from Chaparral, Robalo and Pursuit. Which day will you be stopping by?




Wednesday, January 8, 2014

Inside Pursuit Boats with Pier 33

Pier 33 General Manager Tighe Curran recently returned from Pursuit's Offshore University at Pursuit headquarters in Fort Pierce, Florida. Learn about the Pursuit Factory Tour and plan your own visit someday soon!

Each year, the Pier 33 staff has an opportunity to visit Pursuit for Offshore University, an
Pursuit Boats Fort Pierce Florida
assemblage of Pursuit dealer professionals from throughout the U.S. and beyond. The highlight of this week, for me, is always the factory tour. As many times as I have been through boat manufacturing plants, I am continued to be impressed with the cohesiveness, attention to detail and craftsmanship I encounter on every visit to Pursuit in Fort Pierce, Florida.

Pursuit is known for its Michigan heritage and premium, yacht-level quality. Pursuit is one division of S2 Yachts - Tiara is the other - founded and headquartered in Holland, MI by Leon Slikkers and still guided by his vision & values as the family carries on his boatbuilding legacy.

The level of commitment to producing an absolutely outstanding boat is evident at every stop
Pursuit Boats Fiberglass Construction
Each Mold Receives Meticulous Care
along the way. As we go through the plant, it is plainly evident why Pursuit is so highly regarded for the durability, reliability, consistent running comfort and timeless styling built into each model. These superior characteristics result in long-term value for the Pursuit owner. If you are ever considering a new boat in this category, please let us know when you can visit Pursuit in Fort Pierce. Feel welcome and encouraged to take advantage of this unique opportunity to see how your boat comes together.

Each station throughout the plant carries a detailed Controlled Work Instruction for that step in the process, ensuring consistency in each boat on the line. All molds – hulls, decks small parts – are meticulously maintained for a
Pursuit Boats Process Controls
By The Book - Always - For Consistency
superbly finished product … with each boat hand-laid, using climate controlled high performance resins and knitted biaxial fiberglass to assure superior strength. As the hulls and decks are in process, aluminum backing plates are bonded into place to provide exceptional reinforcement for the heavy-duty deck hardware used on every Pursuit model.

The construction of Pursuit’s integral fiberglass stringer systems is truly state of the art, with stringer grids vacuum-bagged and resin infused. This process reduces weight, while also providing exceptional strength, durability, reliability and a consistent fit. This grid is then precision-bonded to the hull and foam-filled.

If you ever have an opportunity to visit, spend some extra time in the wiring rooms. This amazing process is a great demonstration of how Pursuit builds reliability into every boat. So many manufacturers splice, butt-together and hodgepodge the crucial wiring runs that deliver power to on board accessories. At
Pursuit Boats Resin Infused Stringer Grid
State of The Art Resin Infused Stringer Grid
Pursuit, wiring harness are loomed in-house, with continuous strands (no in-line connections or splices!) then protected by loom chafing. Accessories are all plug and play, with watertight Deutsch electrical connectors. The entire bundle for each individual boat is then carted to the production line, eliminating the errors or wiring damage that can occur when an “ordinary” boat is being wired out on the factory floor. You may never see these wiring looms when you’re on board your Pursuit … but you can rest assured that they have been engineered and assembled to give you a trouble-free ownership experience.
Pursuit Boats Custom Wiring Assembly
This is Why Your Gear Works

During a factory tour, you will also get to visit Pursuit’s wood shop, where the very-highly crafted cabin soles and cabinetry that distinguish Pursuit are cut, varnished and assembled. All canvas and upholstery is also done on-site, for perfect fit and finish on each boat.

The hull and deck are assembled separately, but production is coordinated to bring them together at just the right time. Here is a video from one of our recent visits, showing the “Decking” of a new Pursuit.



There is so much more to tell. Stop by to visit Pier 33 during the boat show season for an on- board tour of a completed Pursuit. See us at the Progressive Insurance Chicago Boat, Sports and RV Show, January 16 thru 20 and the Grand Rapids Boat Show, February 19 thru 23. For boat show details, visit www.pier33.com.